Overall, I am very pleased with our campaign for the Nike women’s toning shoe. I felt like targeting the Nike shoe to the everyday mom versus the young 20 something woman is a niche that is untouched with this type of athletic shoe. The purpose of a toning shoe is much better suited for an on-the-go mom who needs a little extra pep in her step. But with a busy mom comes the difficult task of reaching her. By placing our TV commercials during late afternoon talk shows we have the greatest chance of catching their attention to our product. Also I thought the idea of immediately syncing the purchase of the shoes to the woman’s iTunes account was a brilliant plan especially because the Nike id program is already tied in with iTunes. Cutting out use in social networking sites such as Twitter and Foursquare also seemed logical since we are targeting a slightly older market of 30-50 year old women. However, apps for iPhones and Ipads do seem to still be popularly used by our target market so we decided to work those into our campaign. Another social media site we decided to encompass was Facebook. Facebook is used by all ages and is a great way of communicating, networking, and gathering people together with similar hobbies or interests. We decided to use most of our budget through television advertising, followed by magazine spots, and finally with internet. This difference in distribution of advertising dollars was decided based on the most popular media moms use. I feel like this campaign would stand a good chance in a real situation.
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