Halva- Bawadi
This commercial was for an Egyptian type of bread called halva. The particular brand of halva advertised for is called Bawadi. The commercial was done in an interview format. The most peculiar part of it was that the interviewees were inmates in Egyptian prisons. This brand of halva is popular amongst prisons because of its long shelf life and relatively good quality. Since inmates don’t have much to cherish behind prison walls, using them to profess their love of the product was very smart. They were passionate about Bawadi describing it as organic, long lasting, and full of protein (something much needed for those working on the yards.) I thought this approach to customer testimonials was brilliant and creative. Definitely something I have never seen before and probably never will again.
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