Commercial 5

Weight Watchers- Heinz

This campaign was named “something you can stick to.”  The idea was that these microwaveable meals were so tasty they are something you won’t get tired of so you can stick to your weight loss goal.  To contrast the reliability of the satisfaction you will receive from choosing to use this product, they showed a variety of different workout equipment being used for different things around the house because the patron could not stick to the program.  As the number of now useless weights and machines goes on, you can see that the owner could not “stick” to anything.  As the different scenes are shown, you have to look for the key piece to find a common thread between them.  Engaging the audience in that way was an effective way of keeping their attention I thought.  I enjoyed hunting for the workout equipment and waiting to see what the message was going to be at the end of the commercial.