Miracle Whip
The miracle whip shown in the auditorium was an approach to advertising you don’t see very often. They offered people’s negative and positive opinions back to back about their product. It showed a series of everyday people and celebrities describing their love or hate for Miracle Whip’s unusual and distinct taste. The tapings appeared to just be catching people right in the moment and asking them what they thought of the product, a very raw description. I don’t think they should have shown any negative opinions in their commercial. Any kind of negative feelings expressed about a product, for new consumers, does not draw them into the brand and make them want to try or buy it.
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